Dr Peter J. Howland
Senior Lecturer in Sociology, Massey University, New Zealand
p.j.howland@massey.ac.nzOricd: 0000-0002-3742-0004
Dr Peter J. Howland is a former tabloid journalist by mistake, an anthropologist by training, a sociologist by occupation, and a neo-Marxist by moral and analytical compulsion. He has long-standing research interests in wine production, consumption and tourism and their affordances in the evolving constructions of middle-class identity, distinctions/status, leisure, place-based imaginaries/practices, socialities and reflexive individuality. He is the author of
Lotto, Long-drops & Lolly Scrambles: an anthropology of middle New Zealand (2004 – Steele Roberts); editor of
Social, Cultural and Economic Impacts of Wine (Routledge, 2014); co-editor (with Assoc. Prof. Jacqueline Dutton, University of Melbourne) of
Wine, Terroir and Utopia: Making New Worlds (Routledge, 2019); editor of
Wine and The Gift (Routledge, 2023); and editor of
Time and Alcohol (Routledge, forthcoming 2024). In 2019 he was appointed founding editor of the series
Critical Beverage Studies for Routledge UK.
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